Title: Senior Strategic Planning Manager

Location: North of England (Offices in Chorley, Carlisle and Newcastle)

Salary: Competitive

Hybrid Working

The Company:

Penguin Recruitment is delighted to be supporting a housebuilder for the hire of a Senior Strategic Planning Manager to join the team. The role is working across the patches of the North of England.

Job Purpose:

A leadership role within the Strategic Land Team, with a responsibility for leading the planning promotion of the strategic portfolio. The role will involve forming and implementing planning strategies to secure sites, planning permission or allocation through Local Plan promotion. The aim is to secure permissions and provide a pipeline of sites to achieve the overall business objective that at least 60% of our homes are delivered from strategic sites.

Main Duties and Responsibilities:

  • Lead on the planning promotion of the strategic land portfolio, based in Chorley this role will cover the three operating regions (Cumbria & Scotland, North East and North West).
  • Assist in the production of a Strategic Land Strategy that will take into consideration regional land requirements. The strategy will consider changes to planning policy and housing/employment need.
  • Produce ad-hoc planning advice to the business to update on emerging planning policy
  • Produce site assessments for new opportunities to include policy analysis, planning history and advising on the material considerations to consider the developability of a site
  • Attend interviews either independently or with the relevant land lead for land acquisition
  • Form and guide complex developments from concept to outline permission/allocation. This will include the identification and engagement with key stakeholders and decision makers.
  • Local Plan promotion of the portfolio including the managing of consultants, engaging with Local Authorities and other stakeholders
  • Provide input into viabilities concerning affordable housing requirements, commuted sum payments, obligations and CIL.
  • Network and build relationships with Council planning officers, local politicians and members of the public engaged in the planning process.

Take a leadership role in the delivery of the medium-long term land strategy to meet growth and business plan

  • Identify land which meets KPI’s.
  • Manage and co-ordinate the pre-application activity including the appointment of consultant teams.
  • Liaise with the planning teams in the regional offices to promote best practice.

Maximise planning opportunities to achieve the business plan

  • Lead and manage the performance of the planning function.
  • Effectively lead, manage and secure transfer sites in line with planned timescales, maximising margins and return on capital.
  • Manage the property portfolio, maximising profits for the business including the planning budget.
  • Identify and minimise risks and issues to achieve targets and standards.
  • Assist in the transfer of sites into the Regions.
  • Produce Board reports for Business Plan, acquisition, project updates and planning submission.


  • RTPI qualified.
  • At least 5 years’ experience within housebuilding, consultancy, land promoter or local authority.
  • Experience of promoting sites through the Local Plan process.
  • Knowledgeable in relation to the preparation and submission of planning applications and appeals.
  • Experience in the negotiation of S106 agreements with councils.
  • Networking contacts such as landowners, land agents, solicitors, local government officers, and planning consultants.
  • Strong understanding of national and local planning policy.


The hiring manager is looking to meet with suitable candidates ASAP so if you meet the above criteria, please contact Josh Jones on 01792 362 010 or josh.jones@penguinrecruitment.co.uk

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By applying for this position I consent to:
1. Penguin Recruitment adding my details to their database.
2. My details being searchable on the Penguin Database.
3. Penguin Recruitment contacting me about this and other positions.

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